Culiperslunch 2021 Meatless Farm

Meatless Farm, newcomer to the Dutch veg market and already an established name in the catering industry – is bringing fresh, affordable, plant-based meat substitutes to the supermarket with the taste, bite and juicyness of meat, starting the end of September. TALK ABOUT was asked to support the launch in supermarkets with PR activities. By using a cross-media approach (using different tools that reinforce each other) Meatless Farm comes and stays on the radar of different target groups.

The first step was taking part in the Culipers lunch on Monday, Sept. 27. An annual press event regarding food & drinks that attracts around 150 food journalists, bloggers, and influencers. A good way to reach a lot of people at once… In preparation, TALK ABOUT ‘warmed up’ its own media relations to come and taste the delicious products for themselves and additionally developed a press release for the media kit. Together with Meatless Farm we personally told visitor the story of the plant-based meat substitute. And of course, actions resulting from the event were followed up immediately.

Fortunately, we will continue our PR activities for Meatless Farm so that all flexitarians in the Netherlands will come to know that for tasty, fresh and affordable plant-based meat substitutes, they really need consider this brand. To be continued…