
We always have a clear goal in mind for our clients: to achieve maximum desired exposure. Keeping track of media results, also known as “media monitoring,” is very important in this regard: it provides insight into the results of our efforts.
PR Research
Don’t have any news yourself for a while? Then a PR study on a subject relevant to your target group or objective can offer great opportunities. We devise questions, coordinate the research with a well-known research agency and translate the results into useful news items.
In addition, media monitoring provides a good overview of what is being said or written content about a brand, about competitors and the field. Through our partner Media Info Groep, we regularly conduct media analyses of newspapers, magazines, trade journals, online media, social media and even radio and television programs. This means we always have a clear picture of all the results and know which issues are topical among your target group.