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Pasta challenge


With crockery, glassware and tableware from Villeroy & Boch, the table is always perfectly set! The Table Culture division of Villeroy & Boch has grown over the years from a seller and producer of high-quality ceramic products to a globally recognised European lifestyle brand.


Several social influencers have signed up for the contest. As a result, a lot of (re)posts have been posted on Instagram with our own selected #pastapassion #inspiredbyvb #villeroyboch.

As a brand it is useful to be visible online and to have important social influencers as your supporters. To raise awareness for Villeroy & Boch on Instagram among anyone who loves cooking, we created the Pasta Passion bloggers challenge. Several bloggers with an Instagram account were invited to compete with each other. They received two spaghetti plates from the new Pasta Passion collection and were asked to prepare their favorite spaghetti dish, present the result on the plates and share their best food pictures on Instagram. A jury chose the most tasteful and best looking dish.


  • To increase brand awareness of Villeroy & Boch on Instagram.
  • Introducing the new crockery Pasta Passion


We invented the competition concept and came up with the theme. We organized the invitation process, this meant, a selection of social influencers on Instagram, to develop and to send an invitation, follow up).
Project coordination and planning including contact social influencers, composition of jury (in cooperation with Villeroy & Boch), contact jury.
Boost the challenge on Instagram.
Traffic/handling winner.





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